Akshaya Tritya is one of the holiest days in the Vedic calendar. Legend has it that any venture started on Akshaya Tritya is successful. More importantly, it is considered a good day to buy metals (especially gold), which bring prosperity throughout the year. ET Wealth back-tested this premise and found that if you had bought a fixed amount of gold on Akshaya Tritya in the past 10 years, you would have earned annualised returns of 20.2%. Investments in Nifty ETFs on the same days would have earned 17.3%.
It's an old saw in anthropology that even flagrantly irrational traditions have a functional logic to them. Akshaya Tritya isn't really irrational, but it's still a tradition. Nice to see a secular examination showing its usefulness.