Who says you need to head west to find gold? Simply head to the nearest Baskin-Robbins for its newest flavor creation, Golden Oreo Gold Rush ice cream. The May Flavor of the Month is a perfect blend of solid gold flavors – lemon custard ice cream and Oreo icing ribbon, topped with Golden Oreo cookie pieces.
"We love creating bold new ice cream flavors that generate excitement," said Brian O'Mara, Baskin-Robbins Vice President of Marketing. "Golden Oreo Gold Rush combines one of America's favorite flavors – lemon custard – with one of the world's most beloved cookies – the Oreo – to create the gold standard that is sure to excite taste buds everywhere."
How long before we see gold bars as prizes in sweepstakes? I remember McDonald's running such a campaign right near the top of the '70s bull market, even though I was only a kid at the time. Top prize was a quarter pound of gold, tying in with the quarter-pounder.
[Come to think of it, government lotteries are missing a real trick by not offering gold as prizes. Not to be cynical, but I suspect they won't until gold gets toppy. That was the case for the McDonald's contest.]