Traders and retailers are expecting a fall of 10-20% in volume though value of gold bought is likely to rise, thanks to rise in gold prices....The article notes that, despite the expected fall in volume, traders are still stocking up for the festival.
“This hike in price will affect the demand for gold on the auspicious day. Interestingly, gold price is continuously rising but so is demand. However, the demand is increasing in terms of value of gold bought while volume may shrink,” said Rajkot-based bullion trader Pankaj Lodhiya.
"Traders and retailers usually start buying gold one month prior to Akha Trij. But this year with such exorbitant prices, everyone is afraid of a fall in sales," said Rajnikant Choksi, director of Ahmedabad Choksi Mahajan Association.
Maybe. We won't know until the sales figures are in. Indian consumers have surprised to the upside, volume-wise, before.