Friday, March 18, 2011

Welsh Jeweller Sees Sales Spike Due To Upcoming Royal Wedding

Welsh gold has been traditionally used for royal wedding rings. The supply from Welsh mines did recently run out, but that hasn't stopped a Welsh jeweller from offering Royal-Wedding-related collections for other couples.
Royal wedding bands are traditionally made from Welsh gold and Clogau Gold has seen a spike in demand since the announcement of Prince William’s engagement to Catherine Middleton, according to a spokesperson. They also said its sales and order books have shown an increase in revenue by 20% to 25% this year from international sales alone.

Clogau Gold has released a number of Royal themed collections in its spring and summer 2011 offering to capitalise on the excitement surrounding the event. The collections will be launched alongside a dedicated wedding campaign featuring lifestyle imagery. Most notable are the Kensington and Royal Roses collections for their more contemporary designs. The new collections will be launched in April in time for the wedding between Prince William and Kate Middleton....
Just below is a sample ring from their offerings:

It's not likely that the royal wedding will stimulate demand for gold itself, but gold jewelry demand has evidently been helped. Note the "airy" design, which goes with higher gold prices. "Airy" effectively means using less gold.

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